This week we in Mass Media Politics we took an in depth look
into political advertisements. The four principles of political advertising that
West mentions are stereotyping, association, demonization, and code words. Stereotyping
refers to a common portrait or oversimplified judgment that people hold toward
groups or sets of individuals. Association refers to linking a candidate or
cause to some other idea or person. Demonizing is the process of turning an
opponent into an evil being or satanic figure. Code words are words used to
play on common stereotypes, using particular language. Since the
campaigning has not seriously began for the 2016 presidential election I
started to think about the elections in this November. So I took a look into
some of the ads in Georgia for governor. What type of political advertising are
they using? Is it effective?
Jason Carter
Nathan Deal
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